Tail Trip
An e-commerce online store design for an international brand that offers uniquely designed, high-quality dog collars and leashes
Client
Tail Trip
Product
Online Store
Done at
Private
My Role
Branding, UX,UI
An e-commerce online store design for an international brand that offers uniquely designed, high-quality dog collars and leashes
Designing an intuitive and reliable shopping experience for an unfamiliar brand.
Dog collars and leashes are a common thing to buy online. Nowadays there are many well known online retailers offering a variety of dog accessories, but what about a new brand no one knows yet? In this project my goal was to design the perfect online shopping experience emphasizing the product's unique traits
Based on the pre-design target audience research, I formed 2 main user personas based on the business' marketing and sales channels strategy. The brand's online marketing strategy was focusing on Google Ads and promoted content on Instagram. Creating a user flow based on the referral from which the user comes from was important in order to form the correct design strategy since each user persona has a different landing page that needs to answer their specific pain points and needs.
A new and unfamiliar brand can cause hesitations and insecurities before making the first purchase. My main goal for the research I did on top e-commerce brands was to find design conventions commonly used to tackle customer insecurities and see if and how we can implement those on our website
Buying a new kitchen is a big task. Endless hours collecting images on pinteres to help you set up a vision board of your dream kitchen, deciding on cabnint styles, handles curves and colors, where is this huge fridge gonna go? and what about a niche for the dishwasher? well, luckily the company we’ve worked with on this app has a great team of designers to help you with all those decisions :) We are here to tucckle a different problem - the waiting game.
A study showed that 77% of consumers prefer to see photos taken by customers who bought the product rather than photos taken professional studio shots. Having that in mind, we will include authentic customer reviews and photos on our product pages
Customers not always sure what collar size fits their dog best. To help them make the correct decision and complete their order we'll offer a simple to understand size chart for different dog breeds
User generated content can provide social proof for uncertain customers. We should integrate our Instagram feed with our homepage to help us establish our credibility as a new brand
Building a strong brand is a key element when designing an online store and we should strongly emphasize or tone of voice with staying consistent and clear with our design through the entire website
To prevent customers from waiting or wasting time on unnecessary operations, which might influence retention rate and conversions, we will create a clear and intuitive navigation
In order to create a simple and pleasant shopping experience we will create a visual hierarchy to emphasize a clear CTA
After the initial online store lunch, the optimization followed was based on user analysis using screen recordings and google analytics. The main focus was to implement more user generated content by encouraging customers to write their reviews and upload photos of the product. We've seen that products that had more photos reviews had a higher conversion rate.